■ Results

Real accounts, real numbers — published with each client's sign-off.

2.4×
Ad spend scaled at flat CAC
+35%
Sales correctly credited
18%
New customers from TikTok

The situation, what we did, and the number that moved.

No cherry-picked screenshots with the dates cropped out. Each case is one brand, one problem, one measurable outcome.

Case 01 · Apparel brand · Meta + Google

Breaking through a growth ceiling

Situation
A fast-growing apparel brand had been stuck at the same monthly ad spend for nine months. Every time they raised budgets, the numbers looked worse and they'd pull back. The reports made everything look profitable — but growth had stalled.
What we did
The reports were flattering themselves: sales from people already searching the brand's name were masking how prospecting really performed. We separated the two, judged growth spend on new customers only, and rebuilt Meta around a weekly stream of fresh ad tests.
2.4×

monthly ad spend at the same cost per new customer

Case 02 · Supplements brand · Tracking fix

The account that only looked unprofitable

Situation
A subscription supplements brand had cut its ad budget hard because the ads "weren't working." The real problem: their tracking was missing a large share of actual sales, so the ads looked far worse than they were.
What we did
We fixed the measurement before touching the budget — rebuilt the tracking, checked it against real store orders, and then rebuilt the campaigns around the cost of winning a new subscriber, with repeat purchases finally counted.
+35%

of sales correctly credited to ads after the fix

Case 03 · Home goods brand · TikTok launch

Opening a new channel without wasting a launch budget

Situation
A home goods brand had squeezed Meta as far as it would go — costs were creeping up, and the same audiences kept seeing the same ads. A previous try at TikTok, reusing their Instagram ads, had burned budget and confidence.
What we did
We relaunched TikTok the way TikTok works: creator-made content briefed for the platform, broad audiences, and fresh ads at twice the pace of their Meta account. We verified it with customer surveys, not just the platform's own scorecard.
18%

of new customers coming from TikTok by month 4

The receipts

Fine — the screenshots.

If you do like cherry-picked screenshots, here are a few from clients who said we could share. Dates intact, context included.

Ads manager screenshot showing $2,244.26 spent at a 12.56x average purchase ROAS and $28,469.02 in purchase conversion value
E-commerce brand that scaled paid ads to generate over $28K in purchase revenue at a 12.56x ROAS.
Store analytics screenshot showing $327,586.42 in monthly total sales, up 32.4%, with 4.10K orders and 2.34% conversion rate
E-commerce store that scaled to over $327K in monthly sales while maintaining strong order volume and conversion growth.
Ads manager screenshot showing $3,861.75 spent at a 12.97x average purchase ROAS and $30,858.66 in purchase conversion value
Online brand that improved paid media efficiency, generating over $30K in tracked purchase revenue from under $4K in ad spend.
Next step

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